Business Optimization.
It's what you get with J29.

We help business leaders create the corporate cultures that deliver the performance you want and the results you need.

We've worked with great brands, including:

How I Can Help

I Coach Executives.

 

It’s lonely at the top.  But it doesn’t have to be.

 

I Speak at Meetings and Events.

Only after I listen.  Let me support your agenda to make meetings matter.

I Consult with Organizations.

Brand is culture turned inside out.  Are your teams living the brand?  Do your sales show it?

Creating Culture

Why Some Organizations Thrive While Others Survive

Culture is an organization’s expression of itself. It’s the living, breathing DNA that delivers on the brand promise – or not.

Corporate culture is inspired from the top down, built from the ground up, and expressed from the inside out.  Great cultures reinforce themselves. Predictably, toxic cultures do the same.

In the C-suite, the company looks to you to set the bar. What’s your vision for the company and why? Is it shared by all stakeholders? Is it worthy of people’s time, attention, and dedication? Are you and your teams “living the brand”?

If you’re not in the C-suite, act like you are. The same principles of leadership apply whether you’re managing a team of ten or ten thousand. Either way, you can create a culture that builds the brand, draws and retains top talent, and forms the Kevlar-coated competitive edge that drives results.

What people are saying about Jackie

"Jackie was able to create a shared vision and translate that vision into action plans. ... Jackie’s contributions at a critical time for the business were invaluable."
"Jackie brings fresh creativity to every conversation. Turning problems into possibilities isn’t work for her, it’s play."​
Judy Habib's Review of J29 Associates
Judy Habib
CEO, KHJ Brand Activation
"Since meeting Jackie a few years ago, I’ve had the pleasure on many occasions to visit with her and get her real-life experience and knowledge as to what it takes to truly get the nuts and bolts of building a great company culture and infrastructure for the business..."

Jackie Gonzalez

CEO of J29 Associates

Jackie Gonzalez is the CEO of J29 Associates, a strategy consulting firm in Southlake, Texas with more than 20 years of VP/C-level experience in corporate sales, marketing, management and business and organizational development. She credits her “up through the ranks” success to the ability to lead teams and turnarounds while cultivating an environment of breakthrough performance. 

Working with CEOs and senior executives, Jackie has developed sophisticated solutions to business challenges in a wide range of industries from medical devices to creative agencies. She orchestrates collisions between right and left brainers at every opportunity, consulting with Fortune 100 companies including American Express, Allergan, Marriott International, and Pfizer; government agencies including the USDA and the United States Institute of Peace, and associations such as AdvaMed and MassDevice.

Jackie Gonzalez is a Public Speaker on Improving Company Culture

Not content with the status quo?

“Having successfully launched and developed several medical sales and service organizations over the years, I know the value of well-placed talent in the early stages of a new initiative. As VP of Sales, Jackie was able to create a shared vision and translate that vision into action plans. A strategic, results-oriented executive, Jackie has a strong track record for identifying the critical success factors necessary to achieve corporate goals. She is both a leader and a team player, as effective with C-level executives as she is with field sales representatives. Jackie’s contributions at a critical time for the business were invaluable.”

Paul Herchman

CHAIRMAN OF THE BOARD, MD PARTNERS

“I’m a small business owner and a proud graduate of the ‘school of hard knocks’. I started Metro Communication Systems in my garage in 1997 and I’ve had to learn a lot the hard way – by looking back at serious costly challenges and figuring out how they could have been avoided.

Since meeting Jackie a few years ago, I’ve had the pleasure on many occasions to visit with her and get her real-life experience and knowledge as to what it takes to truly get the nuts and bolts of building a great company culture and infrastructure for the business. I / Metro have gained back 10-fold due to her knowledge and experience. We still have over 20 of our original employees hired back in the early 2000’s. Jackie’s coaching helped me to get done exactly what I wanted: The staff at Metro Communication Systems truly care about Metro and its customers.

I have experienced a couple of situations with EEOC and attorneys where if my team and Metro did not perform the correct policy and procedures; it could have been financially catastrophic. I strongly recommend Jackie and her knowledge for any size company. Your company will see the value very quickly.”

Dave Cossu's Review of J29 Associates

Dave Cossu​

CHIEF OPERATING OFFICER, METRO COMMUNICATION SYSTEMS, INC.