Creating Culture Book

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Learn how to…

Optimize resources so that every person and every process is working at peak effectiveness toward common goals. Whether you’re assuming a new role, building the bench, or breathing new life into an existing team, this practical guide will help you deliver a consistent ROI to your stakeholders while developing an environment of personal satisfaction and professional reward.

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Uncover practical strategies to...

  • Create a culture that’s intentional, not accidental
  • Build alliances with boards, employees, shareholders, clients, and suppliers
  • Develop teams to deliver the performance you want and the results you need
  •  Hire the right person for the right job at the right time
  • “Counsel out” people who are misfit in their current roles
  • Know what’s happening at every level of your organization

What people are saying about Creating Culture

"... Reading it will undoubtedly give you ideas (and the conviction) of how to take your team to the next level."
Steve Hindman's Review of J29 Associates
Steve Hindman
President, Hindman Consulting Group
“... This book provides a road map for CEO’s and senior executives that dramatically improves the odds of creating a culture that will give them a sharper competitive edge.”
Alan Steelman's Review of J29 Associates
Alan Steelman
Former Member, US Congress

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Jackie Gonzalez

CEO of J29 Associates

Jackie Gonzalez is the CEO of J29 Associates, a strategy consulting firm in Southlake, Texas with more than 20 years of VP/C-level experience in corporate sales, marketing, management and business and organizational development. She credits her “up through the ranks” success to the ability to lead teams and turnarounds while cultivating an environment of breakthrough performance. 

Working with CEOs and senior executives, Jackie has developed sophisticated solutions to business challenges in a wide range of industries from medical devices to creative agencies. She orchestrates collisions between right and left brainers at every opportunity, consulting with Fortune 100 companies including American Express, Allergan, Marriott International, and Pfizer; government agencies including the USDA and the United States Institute of Peace, and associations such as AdvaMed and MassDevice.

Jackie Gonzalez is a Public Speaker on Improving Company Culture

Not content with the status quo?

“Culture is to teams as character is to individuals.  Building and maintaining a great corporate culture is often glossed over by executives who see it as too amorphous or unmeasurable to tackle in a tangible way.  Jackie demolishes both of these concerns in Creating Culture.  Her real world, down-to-earth examples can be applied with any team or enterprise.  Reading it will undoubtedly give you ideas (and the conviction) of how to take your team to the next level!”

Steve Hindman

PRESIDENT, HINDMAN CONSULTING GROUP

“Jackie’s twenty-plus years of experience advising top Fortune 100 companies and management teams shines through in page after page of sound practical ways to instill a winning culture. This book provides a road map for CEO’s and senior executives that dramatically improves the odds of creating a culture that will give them a sharper competitive edge.”

Alan Steelman

FORMER MEMBER OF US CONGRESS, FORMER VICE CHAIRMAN OF ALEXANDER PROUDFOOT COMPANY, FORMER CHAIRMAN OF THE DALLAS COUNCIL ON WORLD AFFAIRS, AND AUTHOR OF YOGA ON THE YELLOW BRICK ROAD